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StructuredAI → FAQ's Regarding Dedicated IP's, Email Sending & Email Deliverability

Krista Staples
  • Updated
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Favicon 512x512.png Purpose & Scope

This FAQ article is specifically created to assist users in gaining a comprehensive understanding of the essential elements involved in email delivery within the Structured platform. It thoroughly addresses frequently asked questions and common concerns related to various aspects such as email deliverability, domain authentication protocols including SPF, DKIM, and DMARC, handling bounced emails, and implementing best practices to achieve successful execution of email campaigns.
 


Whether you are a partner working alongside Structured or a vendor utilizing the platform, this guide is designed to support your efforts in troubleshooting any issues you may encounter, optimizing the performance of your email campaigns, and ensuring that your emails successfully reach the intended recipients. 

By following the guidance provided, you can enhance the effectiveness of your email communications and maintain a strong reputation for deliverability and security.
 


mega icon.png Question: Can StructuredWeb provide a dedicated IP to one domain user?

Answer: Dedicated IPs are only available for vendors in which they are shared with partners/agencies. We do not have the option of providing a dedicated IP to one domain user.
 


mega icon.png Question: Are there multiple partners on the same SendGrid instance?

Answer: Yes, there are multiple partners on the same instance. Those partners share the IP and reputation associated with it.
 


mega icon.png Question: We’ve had several customers ask why settings and configurations have needed more updates lately, especially over the past year. Why is this happening?

Answer: Many of the changes you’ve seen recently come from ongoing security, compliance, and infrastructure updates driven by SendGrid and the broader email ecosystem. Major inbox providers like Google and Microsoft have significantly tightened authentication and deliverability standards, and email platforms across the industry have had to adjust to stay compliant. While many vendors make these updates in the background, Structured’s integration with SendGrid sometimes requires visible steps or communication to ensure everything remains secure and fully aligned with new requirements.

These updates are not a sign that anything is wrong with your account. Instead, they reflect industry wide shifts designed to reduce spam, protect sender reputations, and improve long term deliverability. Our goal is always to minimize any disruption while keeping your email delivery stable, secure, and reliable. We only introduce required changes when they directly support those outcomes.
 


mega icon.png Question: What volume of sending happens each day?

Answer: Volumes vary from day to day and we send millions of messages a month.
 


mega icon.png Question: We have concerns with our domain being associated with a shared instance and that we would be at risk of being blacklisted should there be a spam issue reported.  What measures are taking to monitor this?

Answer: We have monitoring in place that helps with spam-related issues, and we quickly mitigate any blacklisting issues. Reputation is based on IP and will not affect the reputation of the domain.
If, however, we have a dedicated instance, this would pose a significantly lower risk, as we would be in control of volume of sends, who we would be sending to, etc.
 


mega icon.png Question: Does StructuredWeb have a Best Practices Guide for Sending emails?

Review our Article Which Provides Best Practices When Sending Email Campaigns

 


mega icon.png Question: What are SPF, DKIM, and DMARC?

Learn About SPF, DKIM & DMARC

 


mega icon.png Question: Why do we have to Whitelist Structured's Email Servers?

Answer: Whitelisting will prevent mail sent from Structured servers from being rejected as spam. Please note that individuals in your organization may have separate spam filters that could catch emails from our system.

Learn About Whitelisting & Why it is Important

 


mega icon.png Question: We don't allow DNS/Whitelisting.  Does Structured support SMTP Relaying?

Answer: No, Structured does not currently offer SMTP relaying. All email sending is handled through our platform via SendGrid, which ensures reliable delivery and compliance without the need for external SMTP configuration.