Content Guide
When publishing your social content, you have access to a robust "Content Guide" featuring guidelines and restraints for each social media platform. Click on each social media platform icon to access the specific content guide.
Facebook Content Guide
Text Limits
- Max characters per post: 63206 characters
- Max hashtags per post: 30 hashtags
- Max mentions per post: 50 mentions
- Max links per post: 5 links
- Recommended character count: 500 characters
- Warning threshold: 400 characters
Images (Image Post)
- Max images per post: 10 images
- Max image file size: 4 MB per image
- Supported file formats: jpg, jpeg, png, gif, bmp, tiff, webp
- Recommended dimensions: 1200x630px (Facebook Feed), 1080x1080px (Square), 1080x1350px (Portrait)
- Minimum dimensions: 400x400 px
- Maximum dimensions: 8192x8192 px
- Supported aspect ratios: 16:9, 1:1, 4:5
Videos
- Max videos per post: 1 video
- Max video file size: 10240 MB
- Max video duration: 14400 seconds
- Min video duration: 1 seconds
- Supported formats: mp4, mov, avi, 3gp, mkv, webm
- Recommended dimensions: 1920x1080px (HD Landscape), 1080x1080px (Square), 1080x1920px (Portrait)
- Supported aspect ratios: 16:9, 1:1, 9:16
- Frame rate range: 23-60 fps (recommended: 30 fps)
- Bitrate range: 1000-8000 Mbps (recommended: 4000 Mbps)
LinkedIn Content Guide
Text Limits
- Max characters per post: 3000 characters
- Max hashtags per post: 20 hashtags
- Max mentions per post: 10 mentions
- Max links per post: 3 links
- Recommended character count: 200 characters
- Warning threshold: 150 characters
Images (Image Post)
- Max images per post: 9 images
- Max image file size: 200 MB per image
- Supported file formats: jpg, jpeg, png, gif, bmp, tiff
- Recommended dimensions: 1200x627px (LinkedIn Feed), 1080x1080px (Square), 1584x396px (LinkedIn Banner)
- Minimum dimensions: 552x552 px
- Maximum dimensions: 7680x4320 px
- Supported aspect ratios: 1.91:1, 1:1, 4:1
Videos
- Max videos per post: 1 video
- Max video file size: 5120 MB
- Max video duration: 600 seconds
- Min video duration: 3 seconds
- Supported formats: mp4, mov, avi, wmv, flv, asf
- Recommended dimensions: 1920x1080px (HD Landscape), 1080x1080px (Square), 1080x1920px (Portrait)
- Supported aspect ratios: 16:9, 1:1, 9:16
- Frame rate range: 10-60 fps (recommended: 30 fps)
- Bitrate range: 1000-10000 Mbps (recommended: 5000 Mbps)
Instagram Content Guide
Text Limits
- Max characters per post: 2200 characters
- Max hashtags per post: 30 hashtags
- Max mentions per post: 20 mentions
- Max links per post: 1 links
- Recommended character count: 150 characters
- Warning threshold: 125 characters
Images (Image Post)
- Max images per post: 10 images
- Max image file size: 30 MB per image
- Supported file formats: jpg, jpeg, png, gif, bmp, tiff, webp
- Recommended dimensions: 1080x1080px (Square), 1080x1350px (Portrait), 1080x566px (Landscape)
- Minimum dimensions: 320x320 px
- Maximum dimensions: 1936x1936 px
- Supported aspect ratios: 1:1, 4:5, 16:9
Videos
- Max videos per post: 1 video
- Max video file size: 4000 MB
- Max video duration: 3600 seconds
- Min video duration: 1 seconds
- Supported formats: mp4, mov, avi, 3gp, mkv, webm
- Recommended dimensions: 1080x1080px (Square), 1080x1920px (Portrait), 1920x1080px (Landscape)
- Supported aspect ratios: 1:1, 9:16, 16:9
- Frame rate range: 23-60 fps (recommended: 30 fps)
- Bitrate range: 1000-8000 Mbps (recommended: 3500 Mbps)
X Content Guide
Text Limits
- Max characters per post: 280 characters
- Max hashtags per post: 10 hashtags
- Max mentions per post: 10 mentions
- Max links per post: 4 links
- Recommended character count: 240 characters
- Warning threshold: 200 characters
Images (Image Post)
- Max images per post: 4 images
- Max image file size: 5 MB per image
- Supported file formats: jpg, jpeg, png, gif, webp
- Recommended dimensions: 1200x675px (Twitter Card), 1080x1080px (Square), 1080x1350px (Portrait)
- Minimum dimensions: 600x335 px
- Maximum dimensions: 4096x4096 px
- Supported aspect ratios: 16:9, 1:1, 4:5
Videos
- Max videos per post: 1 video
- Max video file size: 512 MB
- Max video duration: 140 seconds
- Min video duration: 1 seconds
- Supported formats: mp4, mov
- Recommended dimensions: 1280x720px (HD Landscape), 720x720px (Square), 720x1280px (Portrait)
- Supported aspect ratios: 16:9, 1:1, 9:16
- Frame rate range: 23-60 fps (recommended: 30 fps)
- Bitrate range: 1000-5000 Mbps (recommended: 2000 Mbps)