ChannelGPT Overview
Channel GPT is Structured’s generative AI solution designed to transform how you create, personalize, and scale your channel marketing efforts. By leveraging advanced large language models (LLMs), Channel GPT helps teams generate fresh, relevant, and brand-aligned content across all marketing touchpoints.
Channel GPT empowers organizations and partners to scale their marketing efforts with speed, consistency, and precision. By combining your data with powerful generative AI technology, you can create high-quality, localized, and on-brand materials; all within minutes.
What Is Generative AI?
Generative AI uses computer learning techniques and large datasets to produce original content — from emails and web copy to campaign assets. It draws from multiple information sources to craft messages that are both creative and accurate.
In Channel GPT, this process is refined to focus on your brand’s specific goals and tone, ensuring that all generated materials:
Align with your brand identity
Reflect your established voice and style
Resonate with your target audience
Think of the LLM as a junior copywriter trained on your existing marketing materials. It learns your tone and structure to produce new, on-brand content quickly and consistently.
Customizing Messages for Different Audiences
Channel GPT enables you to tailor content for multiple audiences within the same campaign.
Example:
When communicating with a Global VP, focus on strategic outcomes such as revenue growth and team enablement.
When engaging with a local channel marketing manager, emphasize operational benefits like localization and content personalization for specific markets.
From there, partners can refine messages even further to match their customers’ needs based on industry, geography, or company size.
Why Channel GPT Is Different
Channel GPT is purpose-built for channel marketing and sales enablement. It’s powered exclusively by your organization’s data, meaning every result is secure, compliant, and fully aligned with your brand.
How It Works
1. Build Your Knowledge Base
The process begins by providing the foundational data for the LLM, which includes:
Your corporate website
Product brochures
Marketing collateral
Any third-party content relevant to your brand
This information becomes the model’s source for learning your tone, structure, and messaging style.
2. Train the Writing Style
Next, we align the LLM to your brand guidelines, tone, and voice, ensuring the generated content reflects your organization’s identity.
3. Create and Customize Content
Once your base is ready:
Open an existing tactic template (email, landing page, or web page).
Use prompts to segment and personalize your content.
Review the generated output.
Adjust prompts or test multiple LLMs to compare variations.
After reviewing and refining, save your final version and publish your AI-generated tactic.
Channel GPT Toolkit
| Tool | Function |
|---|---|
| Create AI | Generates new marketing and sales assets using a pre-trained model that integrates your corporate content. |
| Edit AI | Allows partners to tailor existing marketing materials by industry, role, or solution focus. |
| Translate AI | Translates content into over 130 languages quickly and accurately. |
| Campaign AI | Creates a complete, multi-asset campaign from a single prompt request. |
| Prompt Administration | Lets admins manage prompt libraries and user input permissions. |
| Multi-LLM Support | Provides access to additional LLMs for broader customization and flexibility. |
| Assistant AI | An upcoming tool designed to enhance workflow and user assistance within Channel GPT. |
Learn More about Structured ChannelGPT: CreateAI, EditAI and TranslateAI
ChannelGPT Fundamentals
A beginners guide to exploring the power of Generative AI in Channel marketing.