Introduction to Webinar and In-Person Event Campaigns
Estimated Time
~20 minutes
Current Phase
Phase 1 of 1
What You'll Accomplish
- This tutorial introduces you to Webinar and In-Person Event Campaigns.
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Before you begin — open your account This is a hands-on, learning-by-doing session. Open app.structured.ai in your browser and log in to your Tenant Account so you can follow along and apply each step in real time. |
Follow Our Tutorial
This tutorial introduces you to Webinar and In-Person Event Campaigns.
1. Value of Webinars & Live In Person Events
Webinars and In Person events are a powerful way to build trust and help grow your partners' businesses—but they can also take a lot of time to coordinate and promote.
2. The Offering
To streamline this process, we’ve added a new feature to our platform: Webinar & In-Person Event Campaigns!
3. The ToolKit
Event Campaigns include built-in event management capabilities such as registration pages, confirmation & reminder communications, and calendar invitations.
4. Two Collaboration Methods
To give you the most flexibility, the feature supports two different ways to run your events, depending on who is taking the lead. The first option is Tenant-Led events. In this model, you host the event and provide the content, while your partners use their networks to handle the promotion. It’s a great way to leverage your partners' reach to get your message in front of new audiences. The second option is Partner-Led events. This allows your partners to take the lead entirely. You still provide the content related to particular products services and solutions. Then, they host, present, and promote their own events. This makes it easy for them to deliver localized, highly relevant content directly to their own customers. You can also provide a template for them to use as a framework to create their own events.
5. Event Formats
No matter which model you use, you can customize the format to fit your needs right from the setup screen. You can choose between An In-Person event or virtual Webinar. A quick Single Session or a more detailed Multi-Session schedule. And a focused Single-Day event or a broader Multi-Day series.
Webinars & In Person Events give you a flexible, scalable way to connect with your market alongside your partners. Keep an eye out. We’ll soon be releasing step-by-step how-to videos to walk you through creating your first event. Thanks for watching.