This guide highlights the key upgrades in our New Social Tool compared to the legacy system. The new experience shifts from a campaign-centric list view to a holistic, dashboard-driven workspace with powerful AI capabilities and in-app analytics.
AI, Automation, and Bulk Creation
Generative AI
Legacy Social Tool: Manual copywriting only
New Social Tool: Instantly generate social copy and creative ideas using built-in AI
Translation
Legacy Social Tool: Manual translation required per post
New Social Tool: Translate AI allows rapid translation into multiple languages
Bulk Creation
Legacy Social Tool: One-by-one post creation
New Social Tool: Bulk upload up to 500 posts via CSV
Feature | Legacy Social Tool | New Social Tool |
|---|---|---|
Generative AI | Manual content creation only. | AI-Generated Posts: Instantly generate social copy and creative ideas using built-in AI tools. |
Translation | Manual translation required per post. | Translate AI: Translate a single post into multiple languages in seconds with just a few clicks. |
Bulk Creation | One-by-one post creation. | Bulk Upload: Vendors can prepare posts in a CSV and upload up to 500 posts at once to quickly populate the library. |
Visual Experience and Editing
User Interface
Legacy Social Tool: Outdated and list-heavy
New Social Tool: Modern and intuitive design
Post Previews
Legacy Social Tool: Basic previews
New Social Tool: Realistic previews for each platform
Media Editing
Legacy Social Tool: Limited editing
New Social Tool: Flexible editing for images and videos
Feature | Legacy Social Tool | New Social Tool |
|---|---|---|
User Interface (UI) | Outdated, list-heavy interface. | Modern & Intuitive: A refreshed, user-friendly design that prioritizes workflow. |
Post Previews | Basic, often inaccurate text previews. | Realistic Previews: See exactly how the post will look on the actual social platform (Facebook, LinkedIn, etc.) before publishing. |
Media Editing | Rigid media settings; difficult to modify. | Flexible Media Controls: Partners can easily swap, change, edit, or remove images and videos to customize content for their audience. |
Partner Experience
Activation Workflow
Legacy Social Tool: Forced vendor scheduling
New Social Tool: Guided wizard with Post Now, Schedule, or Auto-schedule
Calendar View
Legacy Social Tool: Limited visibility
New Social Tool: Full weekly and monthly calendar
Unified Dashboard
Legacy Social Tool: Campaign-specific
New Social Tool: Centralized view of all posts, drafts, and alerts
Feature | Legacy Social Tool | New Social Tool |
|---|---|---|
Activation Workflow | Posts pre-scheduled based on Vendor settings; required manual "un-scheduling" if the time didn't fit. | Wizard Workflow: Step-by-step guidance letting Partners choose to "Post Now," "Schedule," or use "Auto-schedule." |
Scheduling Tools | Manual adjustments only. | Auto-Schedule Preferences: A smart queue that automatically fills the Partner's calendar based on their preferences. |
Asset Visibility | Campaign-Centric: Visibility limited to posts inside specific campaigns. | Holistic View: A centralized dashboard showing all posts, drafts, and failure alerts across all campaigns in one place. |
Calendar View | Limited visibility. | Full Calendar: Weekly and Monthly views to visualize post distribution and identify gaps. |
Vendor Experience
Multi-Platform Posting
Legacy Social Tool: Separate posts required
New Social Tool: Create once and apply across platforms
Scheduling Requirements
Legacy Social Tool: Scheduling required to publish to library
New Social Tool: No required scheduling
Performance Indicators
Legacy Social Tool: Needed external reports
New Social Tool: Thumbnail metrics displayed instantly
Feature | Legacy Social Tool | New Social Tool |
|---|---|---|
Multi-Platform Posting | Required creating separate posts for each platform manually (e.g., one for FB, one for LinkedIn). | Unified Creation: Select multiple platforms and apply one piece of content to all of them simultaneously. |
Scheduling Constraints | Vendors were forced to set a specific posting time/date to publish to the library. | Vendor Freedom: No mandatory scheduling required. Vendors can publish "as is," letting Partners decide the best time to post. |
Dashboard Visibility | Simple list view; difficult to assess high-level status. | Funnel Dashboard: View the full journey: Published > Activations > Posted to Accounts. Includes immediate impression and click metrics. |
Quick ROI View | Required opening reports to see data. | Thumbnail Metrics: Vendors can see "Activation" counts directly on the post thumbnail in the library, offering an instant view of content performance. |
Reporting and Analytics
In-App Analytics
Post-performance metrics are now accessible directly within the tool, allowing users to conveniently monitor and analyze their results without needing to switch to external platforms.
This integration streamlines the workflow by providing immediate access to detailed performance data, enabling more efficient decision-making and optimization. Users can expect comprehensive insights into key performance indicators, which help in evaluating the effectiveness of their strategies and making informed adjustments promptly.
Vendor Insights
- Partner activity and adoption
- Channel performance
- Activation to posting funnel
Partner Insights
- ROI per post
- Team member comparison analytics
Channels
Continuous Content Streams
Vendors develop dedicated channel feeds that are designed to provide an ongoing stream of content. Partners have the ability to subscribe to these feeds, allowing them to receive a steady flow of relevant and up-to-date materials directly from the vendors. This system ensures that partners are continuously supplied with fresh content without the need for manual updates or repeated requests.
Partner Subscription Options
Partners have several flexible options to manage how they receive and handle the content from vendor feeds.
- First, they can choose the Notification Only option, which means they will be alerted whenever new content is available but will need to take action to use or publish it.
- Second, the Add to Drafts option allows new content to be automatically added to the partner’s draft section, giving them the opportunity to review and customize the material before publishing.
- Finally, the Auto-Schedule option enables content to be automatically scheduled for publishing at predetermined times, streamlining the workflow and reducing manual effort. Editing the schedule always remains editable for the partner, even if they chose auto schedule.