The Content Path
In this path, you’ll transition from foundational setup to active creation, getting everything in place to build and distribute your work. You’ll start by mastering the settings that control your branding and organization, then move into building individual assets, such as emails, landing pages, and social posts.
Finally, you’ll learn how to package those assets into cohesive campaigns and collections, streamlining your distribution and bringing your content strategy to life.
Get everything in place to start building assets and campaigns. In this phase, you’ll master the foundational settings that control how your content is organized, branded, and filtered across the platform.
By the end of this phase, you will:
- Define Accounts (partners) and Account Groups (segmentation)
- Create and manage Account Fields
- Add and use Content Tags
1. Segmentation: Accounts vs. Account Groups
Learn how Accounts and Account Groups work and how they support partner segmentation.
⏱ 3 min
2. Branding: Setting up Account Fields
Set up and manage Account Fields to support co-branding across partner accounts.
⏱ 5 min
3. Taxonomy: Adding Content Tags
Create and apply Content Tags to organize your content library and improve search, filtering, and reporting.
⏱ 5 min
In this phase, you’ll move from setup to creating and sharing content. You’ll build individual assets like landing pages, emails, social posts, and documents so they’re ready to use in campaigns.
By the end of this phase, you will be able to:
- Build landing pages designed to capture leads
- Create emails, social posts, banner ads, and other content that drives traffic
- Build a content library to support partner execution
1. Destination: Landing Pages
Build landing pages designed to capture leads.
⏱ 35 min
2. Drivers: Email, Social, Banners, & Content Syndication
Create content that drives traffic to your landing pages.
⏱ 90 minutes
Emails
Social Posts
Banner Ads
Content Syndication
3. The Library: Documents, Videos, Images & Files
Organize and manage your asset library to ensure all materials stay consistent.
⏱ 3 hours
Files & Resources
Branded Documents
Custom Documents
Custom Videos
In this phase, you’ll package your assets into campaigns and collections.
Now that your assets are built, you’ll learn how to bring them together into campaigns and group them for streamlined distribution.
By the end of this phase, you will be able to:
- Build campaigns that connect multiple assets into one experience
- Group campaigns and assets into collections for cohesive distribution and reuse
1. Campaigns: Product or solution based collection of assets
Learn how to connect your content into a complete campaign.
⏱ 10 min
2. Collections: Flexible collection of assets and campaigns
Learn how to group campaigns and assets so they are easier to manage and share.
⏱ 10 min
3. Events: Webinar and In-Person Event Campaigns
This tutorial introduces you to Webinar and In-Person Event Campaigns.
⏱ 20 min