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StructuredAI → Best Practices When Setting up your Domain

Krista Staples
  • Updated

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Favicon 512x512.png Purpose & Scope

This article guides you through the process of setting up and verifying a sending domain in your email delivery platform. Adding and verifying your domain ensures you can successfully send email campaigns while maintaining deliverability and a strong sender reputation.

This process applies to any user who needs to add or verify a sending domain.
 


Favicon 512x512.png Step 1: Adding the Domain

If you did not add a sending domain during your initial signup, you can add one now within your email delivery platform.

If you have already added a domain, you can continue the setup process.
 


Favicon 512x512.png Step 2: Verifying the Domain

Before you can send emails from your domain, you must verify that you own it. The recommended method is to add a DNS TXT record to your domain’s DNS settings.

StructuredWeb will provide you with the TXT record Hostname and Value that you need to add to your DNS provider.
 

Subdomain vs. Top-Level Domain

  • Subdomains: Add the CNAME record specified in the Bounce section to handle bounce traffic appropriately.
  • Top-level domains: Skip adding a CNAME record and instead configure a custom bounce domain.
     


Favicon 512x512.png DNS Propagation & Timing

Be aware that DNS records can take time to update, sometimes up to 24 hours. You can monitor whether your DNS values have propagated using a service like What’s My DNS (be sure to enter the correct hostname when checking).

Some DNS providers have specific requirements for entering the hostname or value fields, so always check your provider’s documentation for formatting guidelines.
 


Favicon 512x512.png Why DNS Verification Matters

While verifying ownership of your domain, the addition of the DKIM (DomainKeys Identified Mail) record helps protect your sender reputation. DKIM is an email security standard used by most email services to confirm that your messages were genuinely sent by you and were not altered in transit.

Note: If you cannot update your domain’s DNS records, you can verify ownership by sending a confirmation email to a mailbox you control on the domain and clicking the link in the email. However, this method does not allow the platform to DKIM-sign messages on your behalf, which could negatively impact deliverability. DNS verification is strongly recommended whenever possible.

Here are some how-to documents for editing DNS records with common DNS providers:

CloudFlare
GoDaddy
NameCheap
DNSSimple
 


Favicon 512x512.png Step 3: Final Review

The StructuredWeb Team will now check and verify to ensure your domain setup meets best practice requirements.