Creating Your Social Campaign - Phase 2: Content & Scheduling

Structured AI → Creating Your Social Campaign Phase 2: Content & Scheduling

 

Creating Your Social Campaign - Phase 2: Content & Scheduling

Estimated Time

~10 minutes

Current Phase

Phase 2 of 3

What You'll Accomplish

• Create social media posts using Structured AI tools and features.
• Customize post content to align with your audience and marketing goals.

• Utilize AI-powered capabilities to streamline content creation.
• Design engaging social posts that enhance your social media presence.

Before you begin — open your account
This is a hands-on, learning-by-doing session. Open app.structured.ai in your browser and log in to your Tenant Account so you can follow along and apply each step in real time.

Direct Links to the Next Phases in this Training Series

This module is part of a 3-part series. Each session builds on the last, and reviewing them in order ensures you don't miss any critical steps and get a complete understanding of the workflow.

Phase 1 Strategy & Setup	Start Training ➡
Phase 2 Content & Scheduling	Current Phase ✔
Phase 3 Testing & Management	Start Training ➡

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Follow Our Step-By-Step Training

1. Introduction

In this training, you will gain comprehensive knowledge on how to prepare engaging and relevant content tailored to your target audience. This includes understanding the key elements that make content appealing and effective in conveying your message. 

Additionally, you will learn how to carefully select the most appropriate platforms for your content distribution, taking into consideration factors such as audience demographics, platform features, and engagement potential. 

Furthermore, you will develop skills to efficiently manage the details of each post, including scheduling, formatting, optimizing for visibility, and monitoring performance to ensure your content achieves the desired impact.

 

2. Start New Social Post

To start crafting a new social media post, simply click on the Create Social Post button located within the Content Library. This action will open the post creation interface, allowing you to begin writing and designing your content right away.
 

 

3. Access Post Title Input

Click the "Post title input" field to specify the title of your social post.

 

4. Enter Post Title

In this example, let's enter "My Practice Post" as the title for your social post. Now let's begin creating your social post!

 

5. Select Facebook Platform

Click "Facebook" to include this platform for your social post distribution.

 

6. Select LinkedIn Platform

Click "LinkedIn" to add this platform to your post's publishing list.

 

7. Select Instagram Platform

Click "Instagram" to include it as a target platform for your social post.

 

8. Close Platform Selection

Click "X" to also include this platform selection should you wish.

 

9. Access Content Area

The content area is where you will focus on the main content for your social post.

 

10. Select Marketing Workflow Text

Let's add some content and begin customizing!

 

11. Focus Content Area

Use the toolbar to refine your post to include emojis, images, account tags, translations and more.

 

12. Focus Content Area

Click here to add an image to your post.

 

13. Upload Image to Post

Click "Upload Image" or Select from the library to add a visual element to your social post. Instagram requires that at least 1 image be included in your post.

 

14. Select Your Page

As you are building your content in the left panel, you can see a preview of that post in the right panel.

 

15. Focus Content Area

Click each platform to see what it will look like!

 

16. Focus Content Area

You are almost ready to publish your post! Don't forget to add your landing page to your social post to capture leads.

 

17. Choose Link a Page Option

Click "Link a Page" to associate a specific page link with your social post.

 

18. Customize Post by Platform

Also if you want to customize your post for each individual social platform, you have the ability to toggle the "Customize by Platform" to the ON position to tailor your post content for each selected social media platform.

 

19. Select LinkedIn for Customization

For example, you can click "LinkedIn" to customize the post specifically for the LinkedIn platform.

 

20. Select Instagram for Customization

Or, click "Instagram" to customize the post content for Instagram. This is a time saver!

 

21. Open Content Guide

Click "Content Guide" to access additional resources and tips for creating effective social posts.

 

22. Focus Content Area

The Content Guide for each platform will appear in the right panel.

 

23. Close Content Guide

When you are finished reviewing the necessary guidelines, you can simply click "Close guide" to exit the content guide and finalize your post setup.

You have successfully created and customized a social post using Structured AI, selecting platforms and tailoring content for each. Next, you can publish your post or explore additional content management features to enhance your social media strategy.

You've Completed Phase 2 - Move to Phase 3 →