Lead Scoring & Qualification Tiers - Phase 1: Purpose & Framework
Estimated Time
~15 minutes
Current Phase
Phase 1 of 3
What You'll Accomplish
- This tutorial outlines the purpose and framework of Lead Scoring.
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Before you begin — open your account This is a hands-on, learning-by-doing session. Open app.structured.ai in your browser and log in to your Tenant Account so you can follow along and apply each step in real time. |
Direct Links to the Next Phases in this Training Series
This module is part of a 3-part series. Each session builds on the
last, and reviewing them in order ensures you don't miss any critical
steps and get a complete understanding of the workflow.
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Phase 1
Purpose & Framework
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Current Phase ✔ |
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Phase 2
Scoring & Decay Logic
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Start Training ➡ |
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Phase 3
Qualification Tiers
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Start Training ➡ |
Follow Our Step-By-Step Training
1. Introduction
Lead Scoring is a point-based system from 0 to 100 that quantifies a lead’s engagement and purchase readiness. It serves as a real-time proxy for how 'hot' a lead is.
The next video demonstrates how to assign point values and configure decay logic.