Building Campaigns - Phase 1: Purpose & Framework
- The foundational concepts of how Campaigns work within the Structured AI platform.
- How campaigns fit into the broader marketing automation “big picture” and workflow..
- The structural framework that supports building and executing successful campaigns.
- How to navigate the platform with confidence to translate marketing goals into campaigns.
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Before you begin — open your account This is a hands-on, learning-by-doing session. Open app.structured.ai in your browser and log in to your Tenant Account so you can follow along and apply each step in real time. |
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Phase 1
Purpose & Framework
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Current Phase ✔ |
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Phase 2
Building the Campaign Structure
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Start Training ➡ |
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Phase 3
Final Details & Activation
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Start Training ➡ |
Follow Our Step-By-Step Training
1. Introduction
A Campaign is the primary tool for executing a marketing strategy on the Structured AI platform. It combines a strategic layout with automation to help Vendors create, launch, and measure coordinated marketing efforts, while giving Partners an easy way to activate and personalize those campaigns.
Vendors create and manage Campaigns that Partners can later launch and execute. Each Campaign serves as an automated, guided marketing playbook that aligns messaging, timing, and creative assets.
2. Access Campaign Assets
Landing pages, emails, social media posts, and banner ads can all be strategically combined to create a cohesive and integrated marketing campaign. This unified campaign package is designed around a specific product, service, or solution, ensuring that every element works together to reinforce the overall message and objectives.
By coordinating these various marketing components, businesses can deliver a consistent brand experience across multiple channels, increasing engagement and driving better results.
This approach not only maximizes the impact of each individual asset but also helps to streamline the customer journey from initial awareness to final conversion.
3. Campaign Content / Workflow
Campaigns also encompass recommended workflows that are thoughtfully suggested by you. These workflows are designed to assist and guide partners step-by-step throughout the entire campaign execution process.
By following these tailored workflows, partners can navigate the various stages of the campaign more efficiently, ensuring that all necessary actions are completed in a timely and organized manner. This structured guidance helps to streamline collaboration, improve consistency, and enhance the overall effectiveness of the campaign implementation.
4. Build Out All Your Assets
Before you start building your campaigns, it is recommended to first create and publish all the assets that you intend to incorporate. This means that any images, videos, text content, or other multimedia elements should be fully developed and made available within your platform or system.
By ensuring that these assets are ready beforehand, you can streamline the campaign creation process, avoid delays, and maintain a smooth workflow. Having all your materials prepared in advance also allows for better organization and consistency throughout your campaign efforts.
In Phase 2, we will focus on illustrating the initial steps involved in creating a campaign. This phase will provide a detailed walkthrough on how to start building a campaign from the ground up, covering essential strategies and techniques to set a strong foundation for your marketing efforts.
You will learn how to define your target audience, establish clear objectives, and select the appropriate channels and tools to effectively reach your goals. This comprehensive approach will ensure you are well-prepared to launch a successful campaign.