Building Campaigns - Phase 2: Building the Campaign Structure

Structured AI → Building Campaigns Phase 2: Building the Campaign Structure

Building Campaigns - Phase 2: Building the Campaign Structure

Estimated Time

~15 minutes

Current Phase

Phase 2 of 3

What You'll Accomplish

• How to construct a campaign structure step by step within the platform.
• How to organize and design campaign components for a clear and effective framework.

• How strategic campaign setup improves overall performance and impact.
• Practical techniques for building or refining well-structured and successful campaigns.

Before you begin — open your account
This is a hands-on, learning-by-doing session. Open app.structured.ai in your browser and log in to your Tenant Account so you can follow along and apply each step in real time.

Direct Links to the Next Phases in this Training Series

This module is part of a 3-part series. Each session builds on the last, and reviewing them in order ensures you don't miss any critical steps and get a complete understanding of the workflow.

Phase 1 Purpose & Framework	Start Training ➡
Phase 2 Building the Campaign Structure	Current Phase ✔
Phase 3 Final Details & Activation	Start Training ➡

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Follow Our Step-By-Step Training

1. Introduction

Let's begin the process of assembling your campaign. This is an exciting step where we lay the foundation for a successful marketing or promotional effort. We'll carefully plan and organize all the essential elements to ensure your campaign is impactful and reaches the right audience effectively. 

By starting now, we can work together to create a strategy that aligns perfectly with your goals and objectives.
 

 

2. Start Campaign Creation

To begin the process, navigate to the Content Library. This is the central location where you can manage and organize all your content resources. 

After arriving at the Content Library, search for the option that says Create. This feature allows you to start generating new content or projects within the platform.
 

 

3. Select Campaign Type

Once you have selected the Create option, then proceed by selecting Campaign. This sequence of actions will initiate the process of creating a new campaign within the platform.
 

 

4. Add Content To Campaign

Click the plus sign to start the process of adding your content to your campaign. This action will allow you to begin building and customizing your campaign by including the necessary elements and information. 

This step is essential for creating a comprehensive and engaging campaign that effectively communicates your message to your target audience.
 

 

5. Open Search Field

Enter a search word/phrase to help identify the assets you want to include in the campaign. In this example, we'll enter "My Practice".  This will show all assets that include "My Practice" in the title.
 

 

6. Select First Content Item

Let's select the first content item to add to your campaign. Click on the first asset you want to include.
 

 

7. Select Second Content Item

Then, let's add another!  You can use the Control + click to select multiple assets here.
 

 

8. Add Selected Content

After you have carefully chosen all the assets that you want to include in your campaign, proceed by clicking on the Add Selected button. This action will ensure that all the selected items are added to your campaign, allowing you to move forward with your campaign setup efficiently and effectively.
 

 

9. Proceed To Next Step

To continue navigating through the sequence stepper, please click on the Next button. This action will allow you to move forward to the subsequent steps in the sequence, ensuring a smooth and guided progression through the process.
 

 

10. Change Cover Media

The first step in this process is the Content Tab.  In the Content Tab, first click the Replace button to add a cover image or video to your campaign.
 

 

11. Select New Cover Media

Choose an image from the image library that best represents the campaign content.
 

 

12. Add Selected Cover Media

Then click the Add Selected button. This will add the image to your campaign.
 

 

13. Confirm Cover Media Selection

Please provide a clear and detailed campaign description that will assist our partners in fully understanding the campaign's purpose, its primary goals, and the outcomes we aim to achieve. This description should clearly outline the campaign's objectives, the target audience, and the key messages we want to communicate.

Additionally, it should explain the expected impact and how success will be measured, ensuring that all partners are aligned and can effectively contribute to the campaign's success.
 

 

14. Open Tagging Options

Once you have completed the Description, you are moving on to Content Tags.  Add relevant Content Tags to ensure partners can locate the campaign using filters.
 

 

15. Review Campaign Details

If desired, you can upload a Campaign Guide, such as detailed instructions or a playbook to help partners make the most out of the campaign.  This can be a PDF or an External Link. 
 

 

The next training phase will continue demonstrating how to add details and settings to your campaign before publishing. 

You've Completed Phase 2 - Move to Phase 3 →