Accounts Creation and Users Logins: Onboarding and Engagement Analysis
The Accounts Creation and Users Logins report provides a deep dive into the entry point of your partner ecosystem. By distinguishing between account level growth and individual user activity, this three tab report offers the granularity needed to assess onboarding health, geographic adoption, and long term engagement levels.
Description
Provides a detailed view of how partner accounts and users are being onboarded and how actively they are logging into the platform. It distinguishes between accounts and users as separate entities, tracks first time vs. returning login behavior, segments logins by geographic region, and surfaces a detailed roster of individual user login activity including a dedicated list of users who have never logged in at all.
Filter Options
Date Range (date picker)
Groups (account groups)
Account Profile
Test Account Indication
Tab 1: Account Overview
This tab focuses on the macro level health of your partner network, tracking how new organizations are joining and interacting with the platform.
| Section | What It Shows |
|---|---|
| New Accounts Creation and Login Trend | Monthly bar/line chart: accounts created vs. accounts logging in for the first time |
| Accounts Logged in by Month | Monthly bar chart of total login events per month |
| Logins by Region | Horizontal bar chart breaking down logins by geographic region (e.g., APAC, LATAM, EMEA, Europe) |
| First Time Accounts vs. Returning Accounts | Monthly stacked bar chart showing new account logins vs. returning account logins |
| Report Summary | Auto generated narrative on account login health and onboarding trend |
| KPI Cards | Accounts Logged In, Accounts Created, Accounts Available, Logins Per Account: each with period over period % change |
Tab 2: Users Overview
This tab shifts the focus to individual user behavior, helping you understand adoption depth and the freshness of your active user base.
| Section | What It Shows |
|---|---|
| New User Creation by Month | Monthly bar chart of user accounts created |
| Users Logged in by Month | Monthly bar chart of user logins |
| Engagement Freshness: Days Since Last Login | Bar chart bucketing logged in users by recency (1 to 7 days, 8 to 30 days, 31 to 90 days, 90+) |
| First Time Users vs. Returning Users | Monthly stacked bar chart: first time user logins vs. returning user logins |
| Report Summary | Auto generated narrative on user adoption and login trends |
| KPI Cards | Users Logged In, Users Available, Users Created, Logins Per User: each with period over period % change |
Tab 3: Account and User Login Details
A granular drill down designed for partner success teams to identify specific users who are active, dormant, or yet to be onboarded.
| Section | What It Shows |
|---|---|
| User Login Details | Detailed per user table with: Account Name, Account Creation Date, User Name, Dormant (90 day flag), Days Since Last Login, User Last Login Date |