Content Engagement
Measures how partner accounts are consuming content from the tenant's content library, which accounts are most active, which content types are used most, and which content is underperforming or completely unused.
Description
Analyzes how partner accounts consume content from the tenant's library, distinguishing between content that is launched (opened/used directly in the platform) versus downloaded (saved locally). It identifies the most active accounts, the most-used content types, and usage trends over time.
A dedicated third page surfaces content that is underperforming, has gone dormant, or has never been accessed, helping tenants prioritize which assets to promote, update, or retire.
Filter Options
Date Range (date picker)
Content Type
Groups (account groups)
Content Tag
Account Profile
Content Name (keyword search)
Test Account Indication
Tab 1 — Account Usage Overview
| Section | What It Shows |
|---|---|
| Usage by Account | Horizontal bar chart: top accounts by total usage volume, split between downloads and launches |
| Usage Trend | Monthly trend lines: Total Launches vs. Total Downloads over time |
| Account Distribution by Usage | Histogram: number of accounts grouped by how many times they used content (0, 1–5, 6–20, 21–50, 51–100, 100+) |
| KPI Cards | Launched %, Total Usage, Usage per Account, Accounts Used Content, Download % — each with period-over-period % change |
| Report Summary | Narrative on account-level content adoption breadth and depth |
Tab 2 — Content Usage Overview
| Section | What It Shows |
|---|---|
| Usage by Type/Name | Horizontal bar chart: total usage broken down by content type (Emails, Co-Branded PDF, Landing Pages, Custom Documents, Banner Ads, Campaigns, Collections, Files) |
| Unique Content Used by Month | Monthly trend lines: unique content items launched vs. downloaded |
| Number of Content by Usage | Histogram: number of content items grouped by usage frequency buckets |
| KPI Cards | Total Launches, Total Usage, Unique Content Used %, Unique Content Used count, Total Downloads — each with period-over-period % change |
| Report Summary | Narrative on content-level utilization and launch/download split |
Tab 3 — Unused / Underperforming Content
| Section | What It Shows |
|---|---|
| Unused Content List | Table of content items that have never been used: Content Name, Type, Creation Date, Published Date, Days Since Published |
| KPI Cards | Low Usage Content count, Unused Content %, Unused Content count, Dormant Content count (not accessed in 90+ days) — each with period-over-period % change |
| Report Summary | Narrative identifying content segments (unused, low-activity, dormant) as optimization opportunities |