Email Marketing
Tracks the performance and deliverability health of emails sent by partner accounts using the platform's email marketing tools.
Description
Covers two complementary perspectives on partner email activity: partner-level engagement performance (who is sending, how many emails, open and click rates) and email deliverability health (bounce rates, unsubscribe rates, spam rates). It helps tenant administrators identify which partners are actively using email marketing, celebrate high-performing senders, and flag deliverability issues before they damage shared domain reputation.
Filter Options
Date Range (date picker)
Campaign (filter by specific campaign)
Group (account groups)
Content Tags
Test Account Indication
Tab 1 — Partner Email Performance
| Section | What It Shows |
|---|---|
| Email Engagement Funnel | Step-down funnel: Sent → Delivered → Opened → Clicked (with absolute numbers and % conversion at each step) |
| Account or Email Usage Metrics Table | Per-account breakdown: Account Name, Emails Sent, Emails Delivered |
| Emails Sent vs. Opened Trend | Monthly bar/line chart: total emails sent vs. emails opened |
| KPI Cards | Total Emails Sent, Avg Open Rate, Accounts Sent Emails, Click Through Rate — each with period-over-period % change |
| Report Summary | Narrative on email sending volume, open rate, and click rate health |
Tab 2 — Email Health Insights
| Section | What It Shows |
|---|---|
| Email Deliverability Table | Per-email breakdown: Email Name, Emails Sent, Emails Delivered, Bounce Rate, Unsubscribe Rate, Spam Rate |
| Email Health Trend | Monthly line chart tracking bounce rate, unsubscribe rate, and spam rate over time |
| Top Performing Subject Lines by Open Rate | Horizontal bar chart ranking email subject lines by open rate |
| KPI Cards | Bounce Rate, Unsubscribe Rate, Delivery Rate, Spam Rate — each with period-over-period % change |
| Report Summary | Narrative rating overall email health (e.g., "Needs Attention") with specific callouts for bounce rate levels |