Social Marketing
Measures partner adoption and usage of the platform's social media posting tools, covering content utilization, posting activity, social network performance, and engagement outcomes.
Description
Tracks how partner accounts use the tenant's social content library to post across LinkedIn, Facebook, Instagram, and X/Twitter. It covers the full pipeline from content authorization through posting to engagement outcomes (likes, comments, shares), broken down by social network and by account.
A key focus of the report is identifying the gap between the available social content catalog and actual partner utilization, and highlighting authorized partners who have not yet posted.
Filter Options
Date Range (date picker)
Status (post/campaign status)
Social Content Name
Account Group
Account Profile
Test Account Indication
Tab 1 — Social Marketing Overview
| Section | What It Shows |
|---|---|
| Accounts by Posts Posted | Horizontal bar chart: top accounts ranked by posts posted |
| Social Content by Posts Posted | Horizontal bar chart: top social content items ranked by times posted |
| Social Content Download vs. Usage | Summary stats: total downloads, total usage, posts with engagement vs. total posts |
| Campaign Authorization Status | KPI: % of campaigns fully authorized, average campaign authorization % |
| Monthly Accounts That Used Social | Monthly line chart of unique accounts posting social content |
| Monthly Posts Posted | Monthly bar chart of total posts posted |
| KPI Cards | Execution Success %, Account Adoption %, Social Content Used %, All Social Content count, Posts With Engagement — each with period-over-period % change |
| Report Summary | Narrative on library utilization rate and inactive authorized partners |
Tab 2 — Social Network Performance
| Section | What It Shows |
|---|---|
| Per-Platform Metrics | For each social network (X, Instagram, Facebook, LinkedIn): total posts posted, total interactions |
| Account Adoption Funnel | Step-down funnel: Accounts Logged-In → Previewed → Copied → Downloaded → Authorized → Posted → With Interactions |
| Per-Platform Account Adoption | Same funnel broken down by individual social network |
| Content Usage Funnel | Content Available → Previewed → Copied → Downloaded → Posted → With Interactions |
| Per-Platform Content Usage | Same content funnel by individual social network |
| Report Summary | Narrative on discoverability gaps between available content and actual usage |
Tab 3 — Social Marketing Details (Detail Page)
| Section | What It Shows |
|---|---|
| Social Details Table | Per-account/content row: Account ID, Account Name, Social Content name, Downloads, Posts Posted, Total Interactions |