User Behavior
Provides insight into how platform users behave after onboarding, measuring retention, session quality, navigation patterns, and feature engagement.
Description
Analyzes the depth and quality of user engagement with the platform beyond simple login counts. It tracks user retention curves at Day 1, 7, 14, and 30 after first login, distinguishes power users from casual users, and measures session quality metrics including duration, bounce rate, and engagement rate.
It also tracks the most frequently visited pages and AI assistant usage rates, helping tenant administrators understand whether partners are becoming habitual platform users or dropping off after initial onboarding.
Filter Options
Date Range (Dates Slicer)
Account Groups
Account Profiles
Test Account Indication
Tab 1 — User Behavior Overview
| Section | What It Shows |
|---|---|
| User Retention After First Login | Line chart showing % of users who return at Day 1, Day 7, Day 14, and Day 30 after their first login |
| Monthly Active Users | Monthly bar chart of Monthly Active Users (MAU) |
| Power Users vs. Casual Users | Donut chart segmenting users into Power Users, Regular Users, and Light Users |
| KPI Cards | D7 Retention Rate, Account Creation to First Campaign Publish (avg days), Monthly Active Users, Account Creation to First Usage (avg days), Stickiness (DAU/MAU ratio), Account Creation to First Download (avg days) — each with period-over-period % change |
| Report Summary | Narrative on MAU, retention rates, stickiness, and time-to-first-activity averages |
Tab 2 — Sessions Analysis
| Section | What It Shows |
|---|---|
| Monthly AI Assistant Usage % | Line chart showing the % of sessions in each month where users engaged with the AI Assistant |
| Top Visited Pages | Horizontal bar chart of most visited pages/sections ranked by session count (e.g., Home Portal, Content Library, Account Admin, Campaign Content Step, etc.) |
| Total Sessions by Device Type | Donut chart showing session distribution by device (Desktop, Mobile, etc.) |
| KPI Cards | Avg Session Duration (minutes), Engaged Sessions Rate, Total Sessions, AI Assistant Usage Rate, Bounce Rate, Form Completion Rate — each with period-over-period % change |
| Report Summary | Narrative on session volume, duration, engagement quality, bounce rate, and AI usage rate |